![]() ![]() it is something we have to do or from a philanthropic perspective i.e. Yet, despite all these positive developments, many Czech companies still see social responsibility either from the regulatory angle i.e. As a result of this, the volume of charitable donations by companies increased significantly.Īll these changes made companies in the Czech Republic act in a more socially responsible manner. Increasingly, a number of NGOs (non-existent under Communism) have sprung up and executives and employees often felt that a company should be a good member of the community through philanthropic activities. A number of the statutes in the Community Law deal with corporate responsibility issues such as investor protection, workers' rights and environmental protection, thus by implementing these measures into national legislation, Czech companies had to conform to these laws. With the prospect of the EU entry, Czech Republic had to implement Community Law into its own legal system. ![]() These policies have had a highly positive effect on the way business is done in the Czech Republic.Ĭhange has also come from another angle - the regulation. These were the result of the decisions at the corporate level and often bottom-up driven by their own employees in the countries where the discussion on social responsibility has been already going on. The transformation of the centralized, state-run economy and privatization of formerly state-owned enterprises exposed huge problems especially in areas of governance and financial responsibility, but there were no business best practices from the past communist economy and the new owners and managers often took advantage of the new situation to their own undue benefit.Ī slow shift started to happen when foreign investors coming to the country brought not only their much-awaited capital, but also their codes of conduct and business practices. ![]() (InterPraxis) Niall Fitzerald, Former CEO, Unilever 1 Introductionĭuring the past two decades, there has been a debate going on intensively in the Western world on social responsibility of businesses, yet countries of Central and Eastern Europe such as the Czech Republic have stayed behind. ![]() Not because it is a nice thing to do or because people are forcing us to do it. "Corporate social responsibility is a hard-edged business decision. #3M OPTICAL SYSTEMS MANAGING CORPORATE ENTREPRENEURSHIP PDF DRIVER#4.2 Corporate Social Responsibility as a business toolĤ.2.2 Success Stories in CSR Implementationĥ.1.7 Development of a performance measurement systemĥ.1.8 Realignment of corporate strategiesĥ.2 Key success factors in CSR implementationĥ.2.2 Intensive Board-Management relationshipĥ.2.4 Proactive and steady brand buildingĦ Design and Implementation of a Tailored CSR concept at 3M Czech RepublicĦ.1 A brief introduction to 3M and its presence in the Czech RepublicĦ.2.2 CSR activities of 3M Czech RepublicĦ.3 Designing a tailored CSR concept for 3M Czech RepublicĦ.3.1 Definition and positioning of stakeholdersĦ.3.2 Sustainability of non core business activitiesĦ.3.3 Marketing aspects of the CSR conceptĦ.3.4 CSR as a driver of innovation - a key value of the company ![]()
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